Step into the world of GROVE England, a refined new fine fragrances founded by award-winning interior designer Laura Butler-Madden. Known for her serene and elegant design sensibility, Laura now brings her aesthetic to scent, launching a natural fine-fragrance brand that blends luxury with wellbeing.
They reimagine the role of fragrance — transforming it into an experience that enhances both your space and your spirit. With nature as its muse and purity at its heart, the brand delivers non-toxic, cruelty-free perfumes for today’s thoughtful scent lover.
A New Philosophy in Clean Fine Fragrance
At its core, GROVE England offers more than just beautiful scents, it invites you to see fragrance differently. Taking inspiration from the quiet beauty of unscented botanicals, the brand breathes olfactory life into nature’s most elegant forms. Each product is crafted with naturally derived, ethically sourced ingredients, offering a sustainable alternative to conventional luxury fragrance.
Made in small batches in England, every item in the collection reflects an intentional focus on quality, artistry, and conscious living.
The Inspiration Behind Unique Fragrances
GROVE England is different from regular perfume makers. They skip many synthetic ingredients. Instead, they look for inspiration in unique places. For example, they might get ideas from the soft petals of a flower that has no scent or the light smell of fresh-cut grass. This special method helps them create clean fragrances that are both surprising and enjoyable.
Their eau de toilette and eau de parfum collections show how they make even simple moments feel special. Imagine having the refreshing scent of a cool spring morning in a bottle. Think about the cozy warmth of sun-baked earth captured in a fragrance.
It mixes natural ingredients to make unique perfumes. Each scent is special, just like the person who wears it. Their method offers a fresh take in a market filled with ordinary, synthetic perfumes. They show that true luxury comes from the purity of nature.
The Anemone Collection: Nature Bottled with Grace
GROVE England’s first fragrance, Anemone, celebrates the final bloom of the English garden season. Graceful and windswept, the anemone flower is known for its resilience and fleeting beauty. This fragrance captures its delicate charm with a blend of soft white florals, warm Labdanum, and grounding Cedarwood.
Chamomile, Jasmine, and Neroli create a calming yet sophisticated scent that feels both feminine and deeply rooted.
Explore the Collection:
- Eau de Parfum (50ml £120 | 7.5ml £24) – A sophisticated floral scent with earthy depth and warmth.
- Luxury Hand Wash (500ml, £40) – Featuring soothing Cucumber Extract and bright Neroli and Bitter Orange Leaf oils.
- Body Wash (500ml, £45) – A gentle, refreshing formula with Vitamin B5, Cedarwood, and uplifting botanicals.
- Bath Oil (100ml, £75) – A rich, calming blend of Raspberry Seed, Evening Primrose, and Rosehip oils.
- Hand & Body Lotion (500ml, £50) – Hydrating with organic Shea Butter, Apricot and Oat oils, and Calendula.
- Hand Cream (85ml, £35) – Nourishing and velvety, packed with Avocado, Sweet Almond Oil, and Shea Butter.
- Perfume Candle (260g, £58) – A warm home scent with floral softness, Cedarwood, and Labdanum.
Frequently Asked Questions
What sets GROVE England apart?
The brand transforms visual botanical elegance into fragrances that are both natural and luxurious—bridging beauty and sustainability in a way that’s rare in the fine fragrance world.
Is GROVE England cruelty-free and vegan?
Yes, every product is 100% vegan and never tested on animals.
Are the formulas clean and non-toxic?
Absolutely. The products are free from sulphates, parabens, and synthetic dyes, making them gentle and safe for everyday use.
Where is GROVE England made?
All items are thoughtfully produced in small batches in the UK, ensuring high standards of quality and care.
What inspired Anemone?
Laura’s fascination with the anemone flower, its grace, subtlety, and seasonal symbolism—served as the foundation for a scent designed to feel like a breeze through the autumn garden.
Why You’ll Love GROVE England
- A modern British fragrance brand rooted in natural elegance.
- Founded by interior designer Laura Butler-Madden.
- Naturally derived, non-toxic formulas in luxurious, recyclable packaging.
- Clean, cruelty-free, vegan fragrances with a sense of purpose.
- A sensory celebration of nature’s most refined and fleeting moments.
- Produced in England with a commitment to conscious craftsmanship.
Experience the Difference
GROVE England invites you to slow down and reconnect with yourself, your surroundings, and the natural world. Whether through a refined perfume or an indulgent self-care ritual, each product is a gateway to calm and beauty.
Discover the Anemone collection and explore more at www.grove-england.com, and follow @grove_england on social for new seasonal launches.