Gurugram, India – Reinventing everyday elegance with a soothing color story, BEOM, India’s rising fashion startup, proudly announces the launch of its new pastel cord set for women. Designed for those who love soft-toned minimalism with maximum impact, BEOM’s pastel collection brings a breath of fresh air to wardrobes across the country.
Pastels That Speak the Language of Style
The pastel cord set for women is more than a seasonal trend—it’s a timeless expression of grace and poise. Featuring shades like lavender blush, mint green, baby blue, and rose beige, these co-ord sets are made for brunches, casual meetings, travel diaries, and everything in between. The lightweight fabrics and breathable silhouettes offer a relaxed yet polished aesthetic that seamlessly transitions from day to evening.
BEOM’s pastel range caters to the modern Indian woman’s love for subtle sophistication—delicate, elegant, and effortlessly stylish.
Built In-House, Backed by Expertise
Behind every BEOM pastel cord set is a tightly controlled in-house process powered by over 80 seasoned tailors. BEOM’s four-story manufacturing facility in Gurugram handles everything—from sourcing fabrics to dyeing and stitching—ensuring full creative oversight and uncompromised quality.
This hands-on approach allows the brand to maintain consistency across fit, finish, and feel, offering customers wardrobe pieces that are as luxurious to wear as they are beautiful to behold.
Silhouettes for Every Mood
BEOM’s pastel cord set for women collection includes an array of coordinated ensembles: flared pants paired with boxy shirts, cropped tops with high-waisted shorts, co-ord tunics with flowy skirts, and more. Each look is carefully designed to reflect the brand’s signature blend of structure and fluidity.
Perfect for urban explorers, creative professionals, or relaxed weekends, the collection offers versatility and style for every kind of schedule.
Made for Gen Z & Millennials
Pastel hues have become a favorite among younger audiences, resonating strongly with Gen Z and Millennial fashion lovers. BEOM speaks directly to this demographic through sharp fits, trend-led color palettes, and content-driven storytelling—everything from product photography to campaign direction is handled in-house to preserve a consistent visual language.
This commitment to youth-driven fashion keeps BEOM at the pulse of contemporary style.
A Vision in Soft Color
Guided by Rishabh Tiwari, an industry expert with over 11 years of marketing experience, and supported by Rahul Kumar, who oversees operations and B2B partnerships, BEOM continues to push design boundaries while staying grounded in craftsmanship. The launch of the pastel cord set for women underlines BEOM’s mission to combine artful design with wearable elegance—making every outfit Instagram-ready and wardrobe-essential.
Cord Sets with a Calming Twist
As fashion increasingly turns toward tonal dressing and understated luxury, BEOM’s pastel collection emerges as a must-have. The pastel cord set for women offers a refreshing alternative to bold prints and monochromes, giving consumers the option to wear color with serenity and confidence.
About BEOM
BEOM is a women’s fashion startup headquartered in Gurugram, India. Specializing in high-quality cordsets, BEOM oversees every aspect of its production in-house—from design and tailoring to marketing and content creation. With standout collections ranging from white and black cord sets to summer-ready co-ords and pastel editions, BEOM is defining what it means to be a homegrown style innovator.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in